We consider design a basic in all levels of the development of a project:
in the conceptual phase, in the phase of elaboration of the interface and in the phase of
programming. We named in many occasions our way to see and make design as “the aesthetic
of relations”. This means that we consider each phase of the realisation of a project
part of the design.
The “designers” of the concept >< the interface >< and the programming are in continuous
relation and interaction to achieve the most coherent result between idea, intention and implementation.
Design is the conscious effort to impose a meaningful order.
Making the simple complicated is commonplace; making the
complicated simple, awesomely simple, that’s creativity.
Design is the method of putting form and content together.
Design, just as art, has multiple definitions; there is no single
definition. Design can be art. Design can be aesthetics.
Design is so simple, that’s why it is so complicated.
